• The composition conveys a specific purpose.
  • The composition identifies a specific audience—either explicitly or implicitly.
  • The composition employs a tone consistent with the designated purpose and audience.
  • The composition is organized around an appropriate controlling idea. This idea is clear to readers/viewers/listeners.
  • The composition uses transitions to guide the audience effectively from one set of ideas to another.
  • The composition synthesizes relevant information from research efforts with composer’s own ideas and arguments—in a way that increases the rhetorical effectiveness of the whole.
  • The composition uses detailed description, examples, sound, music, color, and/or word choice to convey ideas in an effective and appropriate way to the audience.
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